Conroe Baby Photographer | Jake2

I've known this gorgeous couple for ages! I was so honored when they contacted me to photograph their maternity and new baby shots of their little J2. I visited them and snuggled with their fabulous new little guy in their home, which was warm and full of love for their new little guy :)






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How I more than tripled my clients | Part 1

In 2013 I moved over 200 miles away from my very established clientele, that was terrifying! My family moved from a town of approximately 500,000 people to a town with a whopping 7,000 residents. Our previous town had a great, stable economy and sadly our new one is quite poor. So, how did I go from 17 paying sessions in 2013 to 83 and a wedding in 2015, all w ith no rep or referral programs. I listened to my clients, I put myself in their shoes and rocked the heck out of every single session!

I know, you want to know more...grab your hot cocoa and a comfy seat, you may be here a while :)



I asked questions & listened
I don't mean that I made small talk, I mean I asked the meaningful questions I needed to know. I asked each new client a few questions.

1. How did you hear about me?
     I asked how they heard about me because I wanted to know what was working and what wasn't.
2. Have you ever hired a professional photographer before?
     The typical answer was yes, so why not hire them again?
3. Why me?
     This answer was mostly that they were unhappy with either the experience or the images from the previous photographer.

Once I knew those answers I KNEW what I had to do.
I knew I had to quit wasting time where it wasn't fruitful. I knew I had to make my clients laugh at every session. I knew I had to make it feel easy and planned. I knew I had to follow up.


So, how did I figure out WHERE to share my business? I made up a person in my head by asking myself a few questions. You can do this right now!

Is my ideal client that I am trying to catch their attention a woman or a man? 
Woman
What does my target person do?
Stay at home mom, or just starting a career

Are they married or single?
Married

Do they have kids?
Yes, 1-3

How old are they?
25-30

What are their priorities?
Kids and social mom life

What is their average annual income?
$75,000-125,000

Where are they online?
Facebook

Now that I know where and who to look for, I do it! Where does my target client frequent? Since she is a mom, she is at her child's school. She is also always on FB, because in a small town they are often technologically behind the times, so IG and Periscope aren't quite the it place to be...yet.
Step 1: Contact local PTO to volunteer a gift certificate for a fundraiser
Step 2: Contact local Senior group to give cards at next parent meeting
Step 3: Join local FB groups and share fanpage link
Step 4: Once you get new client, make sure to tag them online
Step 5: Find local boutique and ask to partner, or at least leave cards 


What made me think I could outshine the other local photographers? Nothing, I can't beat anyone else...I am no better than any others. What I can do, is make my clients feel like I am their only choice because they couldn't dream of working with anyone else.

I am honest with my clients. I let them know I am busy, this way they know that my time is valuable and that every piece of information I share with them is important. This is from the moment they contact me all the way through their session and after. I find that my clients are in the same boat, wearing many hats and corralling several little darlings.

I prepare them. I have a client catalog that covers what-ifs, full cost disclosure, their next steps, wardrobe, make up, tips and everything else they could possibly need to know. At the session, I walk them through it step by step. Hand here, chin here, relax, elbow here (I don't do crotch shots) lol.

I let them know I value their input. I don't simply say 'your session will be here at this time' and just wait for the day and show up. I ask them their style, I have them make or view a Pinterest board and we discuss locations, colors, feel, etc. I show them different ideas on outfits, why things work and don't work. We talk about everything so that they can be proud of their memories on the wall.

I am their girl! Women are the hardest critics of themselves, they hate this or that and no matter how amazing everyone else is in the picture...if mom isn't happy with how she looks, it won't go on the wall! At the session I tell mom how to pose, and more importantly WHY. For example, put the weight on your back leg and bend your front knee (I then show the difference with myself), I show how it creates a much nicer line. I tell her, I show her and I honestly rarely EVER need to tell her again :)


If you start with a handful of clients, make sure they are full prepared, feel comfortable with you and themselves, make sure that they feel well guided throughout the entire process. You can begin to spread your business via word of mouth and be too busy to breathe in no time :)

Want to learn even more? Check out my Discover You program.
Stay tuned for Part 2!
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Houston Couple Photographer | Johnson

This absolutely stunning couple contacted me for anniversary pictures, I was so excited! They asked to include their fur babies, and told me that they felt they were very difficult to photograph (both the people and the furry friends)...they were so wrong! The pups were amazing, and the couple, to die for!






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Houston Boudoir Photographer | Woman

I love shooting boudoir! Typically when a woman contacts me for boudoir images she is either doing it for someone else or for herself (or a mix of the two), they are excited but EXTREMELY nervous....heck, I would be too. I adore helping her shop for the perfect, most flattering outfits. More than anything though, when we're at the session and I flash the back of the camera toward them and let them see how absolutely stunning they are I see a piece of their 'sexy' come back that she was sure was long gone. I love that, helping women rediscover their own beauty.





Want your own fabulous MKP Boudoir session? Book now :)
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Houston Family Photographer | Parker Family

As a Houston, Texas natural light family photographer, nothing gives me more joy than when a client comes to me with an absolutely amazing theme for their session!
The Parker family is absolutely, friggin, awesome - for real. I first met them through our children, as they were in the same Pre-K class, now they are in 1st grade together and I am happy to call them friends.

When Momma Parker mentioned a vintage themed session, I was thrilled! We styled them with all neutral colors, that were glamorous and classy. When she said there was a sofa that we could use, we were both so giddy and I'm so glad that it all worked out perfectly!











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Houston Child Photographer | Friends

The lovely idea of childhood BFF's is always near and dear to my heart, as I have my very own :) These two little darlings is a great childhood friend's daughter and my own, they absolutely adore each other. I wanted to capture childhood, with their adorable princess costumes. I wanted to capture timeless with the hazy black and white. Fun tip: the haze was created by wrapping a piece of tulle around my lens and letting it spill over into the viewing area.

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Houston Newborn Photographer | Baby Rosalie

As a Houston, Texas natural light newborn photographer, nothing gives me more joy than presenting a client with a custom gallery from their latest session.
Presenting baby Rosalie, a beautiful little darling that was an absolute pleasure to photograph in her home with her lovely parents.

All of my sessions are very laid back, and I enjoy sharing sleepy baby tips with the new parents.I always keep the posing extremely simple.
Rosalie, you are beautiful and your family is absolutely amazing! I cannot thank the K family  for having me document this amazing part of your life. I am honored to have told your story.






Love this session? Book your own :) www.morgankervin.com
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